SEO and Semrush sitting in a tree, crawling, crawling every website right.
If you’re into SEO and Semrush, of course you’ll get it. Whether you’re just starting to implement SEO or you’ve been implementing search engine optimization since the very beginning of the World Wide Web 2.0, then Semrush is certainly a tool you can benefit from. There are so many features this SEO tool offers.
Not only is Semrush powerful but it is versatile and designed for every type of industry. Do you own a website? Then this tool is right for you.
Perhaps you’re not an SEO or digital marketing professional? You could still benefit from the free version of Semrush, as you can simply crawl your website pages to see your site health score; a score of 1-100%. A 100% score is perfect; while it is hard to get here, it is not impossible to achieve a perfect score or close to it as long as you continuously solve all errors, warnings and issues that pop-up after you crawl your website; this is an ongoing endeavor. You can think of a website as living and breathing. Updates alone can create incompatibility issues with plugins and whatnot, which is why all websites need tender love and care as it exists and is living and evolving.
Learn 10 advantages to utilizing the Semrush tool as an SEO professional or simply as a website owner by reading further.
- The Semrush Toolkit Is Comprehensive: With over 55 tools that help cover various tasks SEO and digital marketing encompasses, this tool is a must-have as it is cost-effective in terms of all-in-one. Luckily, you won’t need to subscribe to a separate tool, considering the fact that this tool offers everything you need to properly upkeep SEO and SEM work responsibilities.
- The Tool Allows for In-Depth Keyword Research: Semrush tools offer the ability to perform keyword research and enables you to identify relevant keywords for your industry, analyze the monthly search volume and see what regions yield the greatest volume of searches for specific terms, keywords, questions, etc. You can also track the performance of the keywords you are specifically targeting, this way, you are marketing to the audience that you wish to.
- Spy On Your Competition: Compare your website to your competitor websites and see what gaps you are missing. Spot new opportunities.
- Perform a Backlink Analysis: Your site will be crawled by Semrush and a detailed backlink analysis will be provided. *Note: You can track your backlinks in Semrush and also in Google Search Console. Now, analyze your competitors backlink profile and determine link building opportunities that you could implement to improve your websites online presence and authority.
- Website Site Health Audit: Once your site is configured to be crawled by the Semrush tool, SEO professionals can identify any SEO and content issues which could be affecting your websites health and performance. Improving your websites health including Google Lighthouse scores, is bound to help increase your search engine rankings and site performance.
- Track Your Rankings & Performance: This tool allows you to track keywords over time and offers vital insight that is directly related to the SEO efforts that you implement day to day.
- Content Optimization Tools: With keyword recommendations, content scoring, SEO and readability analysis and scoring, you can spot missing content gaps. It is important to create high-quality content that your audience wants to see.
- Manage Your Social Media Presence Via Semrush: You can choose to configure your social media apps to this tool and you can receive valuable insight as to how your SMM presence is performing. From scheduling posts, tracking social media posts/performance, analyzing what your competitors are doing, plus more, you can really begin to outperform your counterparts.
- PPC Campaign Management Tools: Keyword research tools are a #1 necessity that Semrush offers, along with ad creation and ad performance tracking, this tool is crucial for SEO professionals and all website owners. Remember to always monitor your ad spend and improve your ROI.
- Reporting and Analytics: Measure your results, connect GA4, track your progress and generate custom reports. Semrush helps digital marketing and SEO professionals make data-driven decisions and helps show the number one value your SEM and SEO efforts pay forth.
As Google algorithms consistently evolve and AI being centerstage, it is wise to feed every content management system (CMS) with high-quality content when churning out your next piece. And, of course, be sure to follow Google’s preferred strategy: E-E-A-T when doing so.
